Ebersol Discusses Alliance's Immediate Future
Alliance Opening the Doors
March 22, 2021
Stamford, CT - The Alliance is following the lead of Major League Baseball this morning by announcing that they'll no longer be limiting their fans in attendance. The league had previously been only allowing between 10-20,000 fans in attendance depending on stadium size. The league will now be allowing teams to open their stadiums completely up despite President Biden's recommendations.
CFL Finds Itself in Deep Water
March 23, 2021
Toronto, Ontario, Canada - After cancelling the 2020 season, the CFL is in huge trouble. The league announced last month that the Montreal Alouettes and BC Lions, after the death of owner David Braley, wouldn't be joining in on a 2021 season and last week, Toronto Argonauts' Owner Bill Manning said their teams also would be closing up operations after the league failed to secure an interest free $30M loan from the federal government.
CFL Commissioner Randy Ambrosie said the league had collectively lost around $20 million in 2019 and between $60-70 million in 2020. The CFL is essentially a gate-driven league and generates limited revenues by not playing.
“One of the things we take away from 2020 is we’re trying not to hinge our future on any one issue,” Ambrosie said. “We’re looking at our solutions holistically, we’re being as creative as we can be on any one of a number of fronts so that we find a way to play in 2022.”
Manning also stated the CFL lost the support of the TSN network after the three biggest markets, Toronto, Vancouver and Montreal, announced they no longer would be fielding a CFL team. He wasn’t sure if he would pursue moving the team to another city or league.
Alliance Coming to Canada
March 24, 2021
Stamford, CT - Forever, the businessman, AAF owner Vince McMahon has already taken a few necessary steps to bring the Alliance to Canada's two biggest markets. McMahon stated this morning,
"We're going to do something the NFL would never dare to do. We're going to take the game of football and make it truly international. We're not just going to play a game there, we're going to put teams there. Mexico City has been an Alliance success. We're in the early stages of adding teams in London, Montreal and Toronto!"
McMahon finished the press conference by stating that Maple Leaf Sports & Entertainment LLC and senior executive Bill Manning has already agreed to an Alliance deal. However, the team won't be nicknamed the Argonauts as the CFL has those rights but they'll be bringing a new name, look and attitude to the city.
Negotiations with other ownership groups continue in London and Montreal.
Alliance Partners with Anheuser Busch, Gatorade, Canuck Play Inc.
March 22, 2021
Stamford, CT - The Alliance announced today the partnerships with Anheuser Busch, Gatorade, and Canuck Play Inc. The Alliance would be starting their sponsorship deals with Anheuser Busch and Gatorade immediately while the partnerships with Starter and EASports would be begin with the 2022 season.
Anheuser Busch will be paying the Alliance $20M annually for advertisement. The league plans to have players appear in commercials, along with banners being hung in stadiums, and for all Alliance teams to sport a Bud Light Seltzer sticker on the back of their helmets.
Gatorade will be paying the Alliance $5M annually for advertisements that include commercials, banners and limitations on sports drinks sold in the concession stands during their games.
Canuck Play Inc. will launch the Alliance of American Football game prior to the 2022 AAF season. The AAF will receive an undisclosed percentage of sales amount for the rights to their video game.
Comments